TLD Notes

Field Guide to Domains

Field Guide to Domains — A TLD Explorer

This site is an observational record and does not endorse any specific domain.

Specimen Catalog

Field Collection Index

Domain choices shown here reflect each organization's own decisions and are not endorsements by this site.

302 specimens
stripe.comStripe
Finance / FinTechClassical Era

Online payment infrastructure. Rapid growth through developer-friendly APIs.

📝 In the trust-critical payments space, the reliability of .com is essential.

notion.comNotion
SaaS / Web ServicesClassical Era

All-in-one workspace tool.

📝 Originally used notion.so, then migrated to .com as it grew. A textbook example of .com gravity.

shopify.comShopify
E-Commerce / RetailClassical Era

E-commerce platform empowering small and medium businesses to sell online.

📝 As an e-commerce backbone, consumer trust is paramount. A .com-only territory.

airbnb.comAirbnb
Travel / HospitalityClassical Era

Accommodation marketplace, expanding into experiences.

📝 A global consumer service spread by word of mouth — a memorable .com is essential.

replit.comReplit
Dev Tools / OSSClassical Era

Browser-based IDE with integrated AI code completion.

📝 Previously used repl.it. A classic pattern of migrating to .com after growth.

midjourney.comMidjourney
AI / MLClassical Era

AI image generation service, accessed via Discord.

📝 An AI company that chose .com over .ai — demonstrating .com gravity for consumer services.

slack.comSlack (Salesforce)
SaaS / Web ServicesClassical Era

Business messaging tool. Part of Salesforce.

📝 The quintessential enterprise SaaS .com. Slack's punchy name pairs perfectly with .com.

vercel.comVercel
Dev Tools / OSSClassical Era

Frontend deployment platform. Creator of Next.js.

📝 Developer-facing yet chose .com over .dev. Prioritizing platform-scale presence.

openai.comOpenAI
AI / MLClassical Era

Creator of ChatGPT and GPT series. AI research company.

📝 The leading AI company chose .com over .ai. Consumer reach trumps industry signaling.

figma.comFigma
Design / CreativeClassical Era

Collaborative UI design tool. Browser-based.

📝 figma.com, not figma.design. Even for design tools, .com wins when targeting the mass market.

behance.netBehance (Adobe)
Design / CreativeClassical Era

Creative portfolio platform.

📝 Kept .net even under Adobe. The "network" meaning works — it's a network of creatives.

battle.netBlizzard Entertainment
Gaming / EntertainmentClassical Era

Blizzard's gaming platform.

📝 Online since 1996. Battle + .net perfectly conveys online multiplayer combat.

slideshare.netSlideShare (Scribd)
Media / PublishingClassical Era

Presentation sharing platform.

📝 .net's "network" feel suits a knowledge-sharing platform. A legacy domain carried through the LinkedIn era.

speedtest.netOokla
SaaS / Web ServicesClassical Era

Internet connection speed testing service.

📝 speed + test + .net. A rare case where the TLD perfectly matches the purpose — measuring the net.

sourceforge.netSourceForge
Dev Tools / OSSClassical Era

Open source software hosting. A veteran predating GitHub.

📝 A symbolic early-2000s choice of .net as an OSS "network." A relic of pre-GitHub era.

wikipedia.orgWikimedia Foundation
NPO / Public SectorClassical Era

Free encyclopedia. Non-profit operation.

📝 The purest embodiment of the .org ethos. Synonymous with non-profit.

mozilla.orgMozilla
NPO / Public SectorClassical Era

Firefox developer. Non-profit advocating for the open web.

📝 A for-profit arm (Mozilla Corp) exists, but the .org foundation is the brand core.

python.orgPython Software Foundation
Dev Tools / OSSClassical Era

Official Python language site, run by PSF.

📝 A programming language choosing .org signals community-driven governance.

archive.orgInternet Archive
NPO / Public SectorClassical Era

Web archive and digital library. Famous for the Wayback Machine.

📝 The internet's memory. Embodying the .org non-profit spirit at the grandest scale.

apache.orgApache Software Foundation
Dev Tools / OSSClassical Era

OSS foundation managing Apache HTTP Server and more.

📝 A model of OSS governance. Foundation-run projects choosing .org is inevitable.

eff.orgElectronic Frontier Foundation
NPO / Public SectorClassical Era

Digital rights advocacy organization. Champions privacy and free expression.

📝 Guardian of digital civil liberties. .org clearly signals identity as a rights advocacy organization.

mercari.jpMercari
E-Commerce / RetailClassical Era

Japan's largest flea market app.

📝 A classic choice for Japan-focused services. Also holds mercari.com for international expansion.

cookpad.jpCookpad
Food / DiningClassical Era

Recipe sharing platform.

📝 Rooted in Japanese home cooking culture. The domestic feel of .jp fits perfectly.

qiita.jpQiita (A-Team)
Dev Tools / OSSClassical Era

Technical knowledge sharing service for engineers.

📝 Dedicated to the Japanese engineering community. .jp implies "a place to write in Japanese."

toyota.co.jpToyota
Manufacturing / HardwareClassical Era

Japan's largest automaker with global operations.

📝 A symbol of Japanese corporate identity. While toyota.com exists, the official Japanese site uses .co.jp.

sony.co.jpSony
Manufacturing / HardwareClassical Era

Electronics and entertainment conglomerate.

📝 A global brand, yet the Japanese corporate site uses .co.jp — a statement of trust and prestige.

nintendo.co.jpNintendo
Gaming / EntertainmentClassical Era

Global gaming company. Switch, Mario, and more.

📝 The pride of a Kyoto heritage company expressed through .co.jp.

github.ioGitHub
Dev Tools / OSSccTLD Repurposing Era

GitHub Pages hosting domain.

📝 An iconic example of .io becoming entrenched in tech/developer culture.

itch.ioitch.io
Gaming / EntertainmentccTLD Repurposing Era

Indie game distribution platform.

📝 The company name itself contains .io. The domain IS the brand identity.

socket.ioSocket.IO
Dev Tools / OSSccTLD Repurposing Era

Real-time communication library. WebSocket abstraction.

📝 A classic tech library using .io. The I/O association maps directly to the library's function.

fly.ioFly.io
Dev Tools / OSSccTLD Repurposing Era

Edge computing and app deployment platform.

📝 fly + .io. Naming that likens lightweight deployment to "flying." .io's established developer niche.

prisma.ioPrisma
Dev Tools / OSSccTLD Repurposing Era

Next-generation ORM for Node.js and TypeScript.

📝 .io naturally fits an ORM that handles database "input/output."

codecov.ioCodecov (Sentry)
Dev Tools / OSSccTLD Repurposing Era

Code coverage measurement and reporting service.

📝 Inhabits .io as part of the developer toolchain. Designed to integrate with CI pipelines.

render.ioRender
Dev Tools / OSSccTLD Repurposing Era

Cloud application hosting. Noted as a Heroku alternative.

📝 Chose .io as a Heroku-generation migration target. The default TLD for developer platforms.

about.meAbout.me
Portfolio / PersonalccTLD Repurposing Era

Personal profile page creation service.

📝 about + .me = "about me." A textbook domain hack.

read.meReadMe
Dev Tools / OSSccTLD Repurposing Era

API documentation hosting platform.

📝 read + .me = "read me." A clever double meaning referencing README file culture.

buy.meBuy Me a Coffee
E-Commerce / RetailccTLD Repurposing Era

Creator support and tipping platform.

📝 buy + .me = "buy me (a coffee)." .me is ideal for the personal nature of creator support.

name.meName.me
Portfolio / PersonalccTLD Repurposing Era

Personal domain and profile service.

📝 name + .me = "name me." Pairing personal branding with the .me TLD.

resume.meResume.me
Portfolio / PersonalccTLD Repurposing Era

Online resume creation service.

📝 resume + .me. The .me TLD naturally harmonizes with a service about personal career history.

twitch.tvTwitch (Amazon)
Media / PublishingccTLD Repurposing Era

Live streaming platform, primarily for gaming.

📝 .tv functions perfectly as the identity for a video streaming service.

pluto.tvPluto TV (Paramount)
Media / PublishingccTLD Repurposing Era

Free ad-supported streaming service under Paramount.

📝 pluto + .tv. Expressing the return of free TV through the .tv TLD.

arte.tvARTE
Media / PublishingccTLD Repurposing Era

Franco-German public broadcaster specializing in culture and documentaries.

📝 A European public broadcaster adopting .tv. For broadcasters, .tv is the most intuitive TLD.

plex.tvPlex
Media / PublishingccTLD Repurposing Era

Media server and streaming service.

📝 A home media library tool choosing .tv. The association with video content is unmistakable.

anime.tvAnime TV
Media / PublishingccTLD Repurposing Era

Anime information and streaming portal.

📝 anime + .tv. A natural fusion of Japanese anime culture with the .tv domain.

discord.ggDiscord
Social / CommunityccTLD Repurposing Era

Communication platform. Uses .gg for invite links.

📝 Uses .gg exclusively for invite URLs. GG = Good Game — embodying gamer culture.

op.ggOP.GG
Gaming / EntertainmentccTLD Repurposing Era

Game stats tracking service for LoL and more.

📝 OP (overpowered) + .gg. A double dose of gamer slang.

kick.ggKick
Media / PublishingccTLD Repurposing Era

Live streaming platform. A Twitch competitor.

📝 A game streaming platform choosing .gg. Adopting the gamer TLD to differentiate from Twitch (.tv).

champion.ggChampion.gg
Gaming / EntertainmentccTLD Repurposing Era

LoL champion statistics and build guides.

📝 champion + .gg = a perfect gaming terminology match. The default TLD for esports data sites.

loot.ggLoot.gg
Gaming / EntertainmentccTLD Repurposing Era

In-game item trading and information platform.

📝 loot (spoils of war) + .gg. .gg functioning as the domain of the gaming economy.

deno.shDeno
Dev Tools / OSSccTLD Repurposing Era

TypeScript/JavaScript runtime by the creator of Node.js.

📝 .sh evokes shell scripting. Natural affinity with CLI tools and runtimes.

railway.shRailway
Dev Tools / OSSccTLD Repurposing Era

Cloud deployment platform.

📝 Deploy = terminal operations. .sh resonates with developers.

bun.shBun
Dev Tools / OSSccTLD Repurposing Era

Fast JavaScript runtime, bundler, and package manager.

📝 Following Deno into .sh territory. "bun install" and other CLI commands resonate with .sh.

charm.shCharm
Dev Tools / OSSccTLD Repurposing Era

Terminal UI (TUI) toolkit. Go-based CLI framework.

📝 A terminal-tool company using .sh by necessity. charm + .sh = "charming shell."

warp.shWarp
Dev Tools / OSSccTLD Repurposing Era

Next-gen terminal app built in Rust with AI assistance.

📝 A terminal app choosing .sh is the most natural outcome. The evolution of the shell.

perplexity.aiPerplexity
AI / MLAI Specialization Era

AI search engine offering answer-generation search.

📝 The most straightforward case of an AI company using .ai. Industry and TLD in perfect alignment.

stability.aiStability AI
AI / MLAI Specialization Era

Creator of Stable Diffusion. Open-source AI advocate.

📝 AI in the company name AND the domain. A double industry signal.

character.aiCharacter.AI
AI / MLAI Specialization Era

Platform for conversations with AI characters.

📝 character + .ai spells out "AI character." A clever domain hack.

cohere.aiCohere
AI / MLAI Specialization Era

Enterprise LLM provider with strength in RAG.

📝 A B2B AI company choosing .ai. Even in enterprise, .ai serves as an AI business card.

jasper.aiJasper
AI / MLAI Specialization Era

AI writing tool for marketing.

📝 .ai reinforces brand value even in applied fields like marketing AI.

runway.aiRunway
AI / MLAI Specialization Era

AI video generation tool. Known for Gen-2/Gen-3 models.

📝 Creative AI choosing .ai. A domain that expresses the fusion of art and AI in one word.

mistral.aiMistral AI
AI / MLAI Specialization Era

French open-source LLM developer.

📝 A European AI company adopting .ai. mistral (seasonal wind) + .ai — a poetic combination.

web.devGoogle
Dev Tools / OSSNew gTLD Diversification

Google's web developer resource site.

📝 Google Registry using its own TLD for its own service. The .dev gold standard.

flutter.devGoogle
Dev Tools / OSSNew gTLD Diversification

Cross-platform UI framework.

📝 Another Google property. Consistent use of .dev for developer tool official sites.

github.devGitHub
Dev Tools / OSSNew gTLD Diversification

Browser-based VS Code environment. Activated by pressing "." in a repository.

📝 Holds .com, .io, and .dev — a developer platform TLD triple crown.

thirdweb.devthirdweb
Dev Tools / OSSNew gTLD Diversification

Web3 developer SDK and infrastructure platform.

📝 A Web3 dev tool choosing .dev. Even in blockchain, .dev feels natural for developer-facing products.

glitch.devGlitch
Dev Tools / OSSNew gTLD Diversification

Browser-based coding and hosting environment.

📝 A community-driven dev environment. .dev reinforces the identity as "a place to build."

deno.devDeno
Dev Tools / OSSNew gTLD Diversification

Deno Deploy hosting domain.

📝 Dual wielding deno.sh and deno.dev — .sh for the runtime, .dev for deployments.

linear.appLinear
SaaS / Web ServicesNew gTLD Diversification

Project management tool known for its fast UI.

📝 Product name maps directly to the domain. .app reinforces the application feel.

cash.appCash App (Block)
Finance / FinTechNew gTLD Diversification

P2P payment app under Block (formerly Square).

📝 cash + .app intuitively communicates the service. A prime example.

bsky.appBluesky
Social / CommunityNew gTLD Diversification

Decentralized social network using the AT Protocol.

📝 bsky abbreviation + .app. A natural choice for a tech-oriented social network.

craft.appCraft
SaaS / Web ServicesNew gTLD Diversification

Document and note-taking app. Apple Design Award winner.

📝 craft + .app. The domain expresses the product's quality and craftsmanship.

poe.appPoe (Quora)
AI / MLNew gTLD Diversification

Chat platform providing access to multiple AI models.

📝 An AI aggregator by Quora. poe + .app conveys a simple, app-like feel.

dashlane.appDashlane
SaaS / Web ServicesNew gTLD Diversification

Password manager. Security-focused SaaS.

📝 A security app choosing .app. The HTTPS-enforcing .app aligns with security-conscious branding.

notion.appNotion
SaaS / Web ServicesNew gTLD Diversification

Notion's mobile app distribution domain.

📝 Holds .com, .so, and .app. A strategy of using different TLDs for different platforms.

material.designGoogle
Design / CreativeNew gTLD Diversification

Google's design system. Official Material Design site.

📝 material + .design. The ideal form: a design system name that IS the domain.

sketch.designSketch
Design / CreativeNew gTLD Diversification

UI design tool for macOS. A Figma competitor.

📝 The most intuitive case of a design tool using .design. Tool name and TLD resonate.

uber.designUber
Design / CreativeNew gTLD Diversification

Uber's official design team site.

📝 A tech company's design team claiming its own .design domain. Functions as a design culture hub.

system.designSystem Design
Education / AcademiaNew gTLD Diversification

System design learning resource.

📝 system + .design. The TLD works on two levels — design as discipline and as technical architecture.

canva.designCanva
Design / CreativeNew gTLD Diversification

Online design tool, widely adopted by non-designers.

📝 canva.com is the main site, but also holds .design. Part of a design-tool company's TLD strategy.

abc.xyzAlphabet
StartupsNew gTLD Diversification

Google's parent company Alphabet official site.

📝 abc + .xyz = "the whole alphabet." The world's most famous new gTLD adoption.

block.xyzBlock (formerly Square)
Finance / FinTechNew gTLD Diversification

Payment and financial technology company.

📝 Chose .xyz during rebrand. Aiming to break away from traditional finance imagery.

mirror.xyzMirror
Media / PublishingNew gTLD Diversification

Web3-based publishing platform.

📝 A Web3 media platform choosing .xyz. .xyz functions as a signal for "the new internet."

chain.xyzChain
Finance / FinTechNew gTLD Diversification

Blockchain infrastructure company.

📝 A blockchain company adopting .xyz. Demonstrates the strong affinity between crypto/Web3 and .xyz.

paradigm.xyzParadigm
Finance / FinTechNew gTLD Diversification

Crypto-focused venture capital firm.

📝 A crypto VC choosing .xyz. The investor side embodying .xyz standardization in the Web3 ecosystem.

ces.techCES (CTA)
Media / PublishingNew gTLD Diversification

World's largest consumer electronics trade show, held annually in Las Vegas.

📝 The most straightforward case of a tech conference using .tech.

viva.techVivaTech
Media / PublishingNew gTLD Diversification

One of Europe's largest tech conferences, held in Paris.

📝 viva + .tech = "long live tech." A celebratory domain for Europe's tech festival.

builtin.techBuilt In
Media / PublishingNew gTLD Diversification

Tech company recruiting and culture media platform.

📝 A tech recruiting media choosing .tech. TLD and target audience in alignment.

georgia.techGeorgia Institute of Technology
Education / AcademiaNew gTLD Diversification

A top US engineering university, commonly known as Georgia Tech.

📝 georgia + .tech matches the university's nickname. A notable new gTLD adoption by academia.

lametric.techLaMetric
Manufacturing / HardwareNew gTLD Diversification

Smart display and IoT device manufacturer.

📝 A hardware startup choosing .tech. Emphasizing the product's technology orientation.

dji.storeDJI
E-Commerce / RetailNew gTLD Diversification

Leading drone manufacturer's official online store.

📝 Separate from the main site (dji.com) — using .store specifically for e-commerce.

line.storeLINE (LY Corporation)
E-Commerce / RetailNew gTLD Diversification

Official store for LINE stickers and themes.

📝 Separate from the main domain (line.me) with a dedicated .store for e-commerce. A specimen from Japan's messenger ecosystem.

huawei.storeHuawei
E-Commerce / RetailNew gTLD Diversification

Huawei's official online store.

📝 Separating the corporate site from e-commerce. A .store pattern common among global manufacturers.

xiaomi.storeXiaomi
E-Commerce / RetailNew gTLD Diversification

Xiaomi's official online store.

📝 Like Huawei, a Chinese tech giant adopting .store. Explicit separation of e-commerce functionality.

gopro.storeGoPro
E-Commerce / RetailNew gTLD Diversification

Action camera manufacturer's official e-commerce.

📝 Runs a dedicated store domain separate from gopro.com. A .store use case for direct hardware sales.

angel.coAngelList
Finance / FinTechccTLD Repurposing Era

Startup fundraising and recruiting platform.

📝 An early adopter leveraging .co's "company" association. Strong affinity with startup culture.

drop.coDrop
E-Commerce / RetailccTLD Repurposing Era

Community-driven e-commerce, strong in niche products like keyboards.

📝 Formerly massdrop.com — rebranded to a shorter .co domain. A migration toward brevity.

mixpanel.coMixpanel
SaaS / Web ServicesccTLD Repurposing Era

Product analytics platform for visualizing user behavior.

📝 Holds both .com and .co, using the latter as a short URL. .co's brevity at work.

statuspage.coStatuspage (Atlassian)
SaaS / Web ServicesccTLD Repurposing Era

Service status communication pages. Part of Atlassian.

📝 An infrastructure SaaS choosing .co — shorter and more professional than the .com alternative.

parsely.coParse.ly (Automattic)
SaaS / Web ServicesccTLD Repurposing Era

Content analytics tool for media companies.

📝 Chose .co for a specialized media analytics niche. Acquired by Automattic, the WordPress.com parent.

notion.soNotion (original domain)
SaaS / Web ServicesccTLD Repurposing Era

The domain Notion used before its growth phase.

📝 .so's scarcity appealed to the early startup. Later migrated to .com, leaving .so as a historical specimen.

go.soGo.so
SaaS / Web ServicesccTLD Repurposing Era

URL shortening service.

📝 go + .so achieves an extremely short domain. A use case where .so's two-letter brevity shines.

who.soWho.so
Dev Tools / OSSccTLD Repurposing Era

WHOIS lookup tool for quick domain information.

📝 who + .so forms a domain hack meaning "who's so?" — fitting for a domain investigation tool.

domains.fyiDomains FYI
Media / PublishingNew gTLD Diversification

Domain name information resource site.

📝 domains + .fyi = "domains, for your information." The TLD itself conveys an informational stance.

status.fyiStatus FYI
Dev Tools / OSSNew gTLD Diversification

Service status monitoring tool.

📝 status + .fyi = "status, for your information." Natural fit between .fyi and notification services.

salary.fyiSalary FYI
Media / PublishingNew gTLD Diversification

Tech salary information sharing site.

📝 .fyi perfectly matches salary data — information you should know. Signals a stance of transparency.

opensource.pageOpen Source Page
Dev Tools / OSSNew gTLD Diversification

Introduction page for open source projects.

📝 opensource + .page. The single-page information format harmonizes with the .page TLD.

about.pageAbout Page
Portfolio / PersonalNew gTLD Diversification

Personal and business about page creation service.

📝 about + .page = literally "about page." Unlike .me, this choice emphasizes the "page" artifact.

hosting.pageHosting Page
Dev Tools / OSSNew gTLD Diversification

Hosting service comparison and information page.

📝 hosting + .page. A good example of .page suiting landing pages and documentation.

invision.studioInVision
Design / CreativeNew gTLD Diversification

InVision's desktop design tool.

📝 Matched the TLD to the product name "Studio." A natural pairing of design tool and .studio.

figura.studioFigura
Design / CreativeNew gTLD Diversification

Creative design studio.

📝 figura (form/figure) + .studio. A production company expressing "studio" through the TLD itself.

berlin.studioBerlin Studio
Design / CreativeNew gTLD Diversification

Berlin-based digital design studio.

📝 City name + .studio. Condensing the creative energy of Berlin into a domain.

zozo.jpZOZO
E-Commerce / RetailClassical Era

Operates ZOZOTOWN, one of Japan's largest fashion e-commerce platforms.

📝 A fashion e-commerce leader. Maintains .jp as a symbol of Japan-market specialization.

sansan.jpSansan
SaaS / Web ServicesClassical Era

Business card management and sales DX platform. B2B SaaS.

📝 A SaaS rooted in Japanese business culture (meishi exchange). .jp signals domestic B2B market focus.

hatena.jpHatena
Media / PublishingClassical Era

Web company operating Hatena Blog, Hatena Bookmark, and more.

📝 A veteran that shaped Japanese web culture. .jp evokes a sense of home base for the Japanese-language community.

freee.co.jpfreee
Finance / FinTechClassical Era

Cloud accounting software for SMBs and sole proprietors.

📝 A SaaS company that chose .co.jp for its B2B nature. A trust signal for corporate clients.

panasonic.co.jpPanasonic
Manufacturing / HardwareClassical Era

Diversified electronics manufacturer, from home appliances to industrial equipment.

📝 A pillar of Japanese manufacturing. .co.jp asserts legitimacy as a Japanese corporation.

rakuten.co.jpRakuten Group
E-Commerce / RetailClassical Era

One of Japan's largest e-commerce malls, expanding into finance and telecom.

📝 The gateway to the Rakuten ecosystem. A .co.jp domain symbolizing Japanese e-commerce culture.

honda.co.jpHonda
Manufacturing / HardwareClassical Era

Automobile and motorcycle manufacturer, also entering robotics.

📝 Like Toyota, the Japanese corporate site uses .co.jp. The split with honda.com is noteworthy.

ref.ccRef.cc
SaaS / Web ServicesccTLD Repurposing Era

Reference check service. Streamlines hiring processes.

📝 A practical use of the two-letter brevity. Typical of how .cc finds its niche.

angel.ccAngel.cc
Finance / FinTechccTLD Repurposing Era

Angel investor matching platform.

📝 Securing a memorable short name via .cc — targeting words impossible to get on .com.

last.fmLast.fm
Media / PublishingccTLD Repurposing Era

Music discovery and scrobbling service. Records and shares listening history.

📝 The most successful specimen of .fm. Perfectly leveraged the FM radio association to establish a music service identity.

overcast.fmOvercast
Media / PublishingccTLD Repurposing Era

Premium iOS podcast player by Marco Arment.

📝 In the podcast-as-audio-broadcast context, .fm is the perfect fit. A domain choice reflecting developer aesthetics.

transistor.fmTransistor
SaaS / Web ServicesccTLD Repurposing Era

Podcast hosting platform with distribution and analytics tools.

📝 Transistor (radio receiver) + .fm. A brilliant domain hack fusing hardware history with the broadcasting abbreviation.

bit.lyBitly
SaaS / Web ServicesccTLD Repurposing Era

The defining URL shortener. Evolved into a link management and analytics platform.

📝 The gold standard of .ly domain hacks. The coined name "Bitly" became the brand itself. Despite Libyan geopolitical risk, it remains the de facto standard in URL shortening.

ow.lyHootsuite (Ow.ly)
SaaS / Web ServicesccTLD Repurposing Era

Hootsuite's built-in URL shortener. Shortened links integrated with social media management.

📝 A follower inspired by bit.ly's success. URL shortening as a feature within a SaaS product, not a standalone service.

visual.lyVisually
Design / CreativeccTLD Repurposing Era

Infographic and data visualization creation platform.

📝 "visual" + "ly" = the adverb "visually". A textbook example of the most natural use of English adverb structure as a domain hack.

linkt.toLinkto
SaaS / Web ServicesccTLD Repurposing Era

Link sharing and management tool. Combines short URLs with landing pages.

📝 "Link to" — the most direct use of .to's prepositional nature. A domain that points to a destination.

donate.toDonate.to
NPO / Public SectorccTLD Repurposing Era

Donation platform for nonprofits and creators.

📝 "Donate to" — an English verb phrase that becomes a URL. The ideal form of a .to domain hack.

wordpress.blogWordPress.com
Media / PublishingNew gTLD Diversification

Automattic's official blog. Hub for WordPress-related news.

📝 The registry parent using its own TLD. A recursive domain choice — the blog of the blogging platform.

github.blogGitHub
Dev Tools / OSSNew gTLD Diversification

GitHub's official engineering blog. Publishes technical articles and updates.

📝 A separate .blog alongside github.com. A prime example of running a corporate blog on its own domain.

google.blogGoogle
SaaS / Web ServicesNew gTLD Diversification

Google's official blog (formerly The Keyword). Primary source for product launches and policy changes.

📝 A tech giant officially adopting .blog. The specimen that single-handedly elevated the credibility of the .blog TLD.

sandwich.clubSandwich Club
Food / DiningNew gTLD Diversification

Community site for sandwich enthusiasts. Recipe and review sharing.

📝 "Sandwich Club" — .club's sense of camaraderie at its most delightful.

doodle.clubDoodle Club
Social / CommunityNew gTLD Diversification

Online drawing community. Casual art sharing open to everyone.

📝 "Doodle Club" strips away formality and invites casual participation. The right way to use a community TLD.

the.worldThe World
Media / PublishingNew gTLD Diversification

International news media. Evolved from a PRI and BBC co-production.

📝 "the.world" — a domain that could not be more direct. The persuasive power of a global media outlet using .world.

one.worldoneworld
NPO / Public SectorNew gTLD Diversification

Airline alliance. A global coalition of 13 airlines worldwide.

📝 "One world." The airline alliance's global ethos and .world resonate in perfect harmony.

pixel.funPixel Fun
Gaming / EntertainmentNew gTLD Diversification

Browser-based pixel art game collection. Retro gaming experiences.

📝 "Pixel" + "fun." The .fun TLD at its best — expressing joy directly in the name.

emoji.funEmoji Fun
Social / CommunityNew gTLD Diversification

Emoji generator and games. A platform for emoji-based entertainment.

📝 Emoji meets .fun. A domain that condenses the playfulness of internet culture.

coffee.shopCoffee Shop
Food / DiningNew gTLD Diversification

Specialty coffee online store. Bean subscription service.

📝 "Coffee shop." Everyday language becoming a domain — the clarity of .shop.

muji.shopMUJI
E-Commerce / RetailNew gTLD Diversification

MUJI's e-commerce site. Online sales of minimalist lifestyle goods and apparel.

📝 A Japan-born global brand adopting .shop. Securing an e-commerce-specific domain alongside muji.com.

lego.shopLEGO
E-Commerce / RetailNew gTLD Diversification

LEGO official online store. Exclusive sets and early access through the official channel.

📝 A global toy brand using .shop exclusively for e-commerce. lego.com for brand, lego.shop for buying.

casino.onlineCasino Online
Gaming / EntertainmentNew gTLD Diversification

Online casino information and review site.

📝 "Casino online." A typical specimen from iGaming — the largest user base of .online.

school.onlineSchool Online
Education / AcademiaNew gTLD Diversification

Online learning platform. Portal for remote education.

📝 "School, online." A natural fusion of post-COVID remote education demand and the .online TLD.

portfolio.sitePortfolio Site
Portfolio / PersonalNew gTLD Diversification

Portfolio creation service. Showcase platform for creators.

📝 "Portfolio site." Self-referential, yet nothing could be clearer as a personal web presence.

my.siteMy Site
SaaS / Web ServicesNew gTLD Diversification

Website builder. No-code personal site creation.

📝 "My site." Turning .site's self-referential nature into an asset — the ultimately simple domain.

event.ccEvent.cc
SaaS / Web ServicesccTLD Repurposing Era

Event management platform. Streamlines invitation creation and attendee management.

📝 Leveraging the brevity of a two-letter TLD. Embodies .cc's "easy to get" advantage.

next.toNext.to
SaaS / Web ServicesccTLD Repurposing Era

Neighborhood service matching platform. Connecting users with local businesses.

📝 "Next to." A spatial metaphor hack that repurposes .to's directional nature.

earth.worldEarth World
NPO / Public SectorNew gTLD Diversification

Global network for environmental conservation. Visualizing regional initiatives worldwide.

📝 "Earth world." Embodying .world's global ambition through the universal theme of environmentalism.

code.funCode Fun
Education / AcademiaNew gTLD Diversification

Programming learning platform. Gamified approach to making coding enjoyable.

📝 "Coding is fun." Connecting .fun's playfulness to education — a perfect vibe-content match.

startup.siteStartup Site
StartupsNew gTLD Diversification

Landing page builder for startups. Build web presence at maximum speed.

📝 "Startup site." Pairing .site's generic utility with startup urgency — a practical choice.

uniqlo.comUNIQLO (Fast Retailing)
E-Commerce / RetailClassical Era

Global apparel SPA brand.

📝 Secured .com early for international expansion. The shift from uniqlo.co.jp reflects a global brand strategy.

muji.comMUJI (Ryohin Keikaku)
E-Commerce / RetailClassical Era

Global lifestyle brand for household goods and apparel.

📝 Migrated from muji.net to .com — a domain choice to deliver the "no-brand" philosophy globally.

toyota.comToyota Motor
Manufacturing / HardwareClassical Era

One of the world's largest automakers. Global corporate site.

📝 Dual strategy: toyota.co.jp for Japan, toyota.com for global. A textbook Japanese corporate domain approach.

sony.comSony Group
Manufacturing / HardwareClassical Era

Electronics and entertainment conglomerate. Global site.

📝 Used alongside sony.co.jp. Two domains that trace Sony's history of global expansion.

nintendo.comNintendo
Gaming / EntertainmentClassical Era

Global gaming company. North American and global site.

📝 Split with nintendo.co.jp. In gaming, .com serves as the consumer-facing touchpoint.

honda.comHonda Motor
Manufacturing / HardwareClassical Era

Global manufacturer of automobiles, motorcycles, and power equipment.

📝 Run in parallel with honda.co.jp. A prime example of Japanese manufacturers splitting .com and .co.jp.

rakuten.comRakuten Group
E-Commerce / RetailClassical Era

Integrated IT company spanning e-commerce, FinTech, and mobile. Global site.

📝 rakuten.co.jp for the domestic marketplace, rakuten.com for global. Domains delineate geographic boundaries.

line.meLINE (LY Corporation)
Social / CommunityccTLD Repurposing Era

Japan's largest messaging app.

📝 .me fits perfectly for a personal communication tool. Implies "my LINE" — a sense of ownership.

cyberagent.co.jpCyberAgent
Media / PublishingClassical Era

Operator of AbemaTV. Integrated IT company spanning advertising, media, and gaming.

📝 An internet company that chose .co.jp — reflecting its stature as a TSE Prime-listed corporation.

dena.co.jpDeNA
Gaming / EntertainmentClassical Era

Mobile gaming, sports, and healthcare. Operates Yokohama DeNA BayStars.

📝 A mobile-native company using .co.jp to project corporate legitimacy. Trust signal for a diversified conglomerate.

gmo.jpGMO Internet Group
SaaS / Web ServicesClassical Era

Internet infrastructure conglomerate: domains, hosting, payments.

📝 A domain registrar that chose .jp itself. Fitting for a company that underpins Japan's internet infrastructure.

mixi.jpMIXI
Social / CommunityClassical Era

Pioneer of Japanese social networking. Now operates Monster Strike.

📝 Symbolic that Japan's first major SNS chose .jp — the origin point of Japan-focused community services.

pixiv.netpixiv
Social / CommunityClassical Era

Illustration and manga sharing platform. Born in Japan, used by creators worldwide.

📝 A cross-border creator network. .net naturally expresses "a place of connection."

nicovideo.jpNiconico (Dwango)
Media / PublishingClassical Era

Video sharing platform with overlay comments. Created a unique Japanese video culture.

📝 A service that symbolizes Japanese video culture. .jp emphasizes its "born in Japan" identity.

tabelog.comTabelog (Kakaku.com)
Food / DiningClassical Era

Japan's largest restaurant review platform.

📝 Japan-focused yet chose .com. The coined word "tabelog" (eat + log) works perfectly as a domain.

retty.meRetty
Food / DiningccTLD Repurposing Era

Real-name restaurant recommendation service.

📝 .me aligns with the "my recommendation" culture of real-name reviews. Personal food experience sharing.

moneyforward.comMoney Forward
Finance / FinTechClassical Era

FinTech company offering personal finance and cloud accounting for businesses.

📝 English brand name + .com signals global ambitions for a Japan-born FinTech.

smarthr.co.jpSmartHR
SaaS / Web ServicesClassical Era

Cloud-based HR and labor management software.

📝 Chose .co.jp for the trust-sensitive HR domain. Designed to reassure corporate clients.

cybozu.co.jpCybozu
SaaS / Web ServicesClassical Era

Developer of groupware including kintone and Garoon.

📝 A SaaS company powering Japan's work-style reform. .co.jp conveys "a Japanese company for Japanese companies."

note.comnote (note Inc.)
Media / PublishingClassical Era

Content platform for creators.

📝 Migrated from note.mu (Mauritius) to .com. An iconic example of escaping ccTLD risk.

abema.tvABEMA (CyberAgent)
Media / PublishingccTLD Repurposing Era

Free internet television service.

📝 .tv perfectly expresses the identity of an internet TV station. The domain speaks to the service's essence.

stores.jpSTORES (Hey)
E-Commerce / RetailClassical Era

Integrated platform for online stores, payments, and reservations.

📝 EC infrastructure for Japanese small businesses. .jp signals domestic market focus.

base.shopBASE
E-Commerce / RetailNew gTLD Diversification

Platform for anyone to easily create an online store.

📝 .shop communicates the service essence in one word. The message: "a place to build your shop."

uzabase.comUzabase
Media / PublishingClassical Era

Operator of NewsPicks. Economic information platform company.

📝 English brand name + .com with global expansion in mind. Actually went global with Quartz acquisition.

spacemarket.comSpaceMarket
Travel / HospitalityClassical Era

Marketplace for rental spaces.

📝 English name + .com aiming to be the global standard for space sharing.

wantedly.comWantedly
SaaS / Web ServicesClassical Era

Business social network and job platform. Find work through "shared passion."

📝 English coinage + .com to position a Japan-born business SNS globally. Also based in Singapore.

smaregi.jpSmaregi
SaaS / Web ServicesClassical Era

Cloud-based POS system for retail and restaurants.

📝 .jp is a natural choice for a Japan-focused in-store service. The brand name's friendliness pairs well with .jp.

plaid.co.jpPLAID
SaaS / Web ServicesClassical Era

Developer of KARTE. Customer experience (CX) platform.

📝 Uses .co.jp to differentiate from the US company plaid.com. Asserts legitimacy as a Japanese corporation.

yappli.co.jpYappli
SaaS / Web ServicesClassical Era

No-code app development platform.

📝 .co.jp builds trust for an enterprise-facing no-code SaaS. Appeals to corporate clients.

treasure-data.comTreasure Data
AI / MLClassical Era

Major CDP (Customer Data Platform) provider. Japan-born, Silicon Valley-based.

📝 Founded by Japanese entrepreneurs but grew in Silicon Valley. .com reflects its position as a global standard.

preferred.jpPreferred Networks
AI / MLClassical Era

Leading deep learning company. Partners with Toyota, FANUC, and others.

📝 The pinnacle of Japanese AI research. .jp supports the positioning of "world-class AI from Japan."

sakura.ad.jpSakura Internet
SaaS / Web ServicesClassical Era

Veteran Japanese hosting and cloud infrastructure provider.

📝 Uses the rare .ad.jp (for network administrators) second-level domain. The pride of an infrastructure company.

lancers.jpLancers
SaaS / Web ServicesClassical Era

One of Japan's largest freelance matching platforms.

📝 Focused on the Japanese freelance market. .jp builds trust as a domestic platform.

crowdworks.jpCrowdWorks
SaaS / Web ServicesClassical Era

Crowdsourcing platform.

📝 Like Lancers, chose .jp. It's no coincidence that Japan's two crowdsourcing leaders both opted for .jp.

visasq.co.jpVisasQ
SaaS / Web ServicesClassical Era

Spot consulting matching platform.

📝 A B2B knowledge-sharing platform. .co.jp ensures trust in business-to-business transactions.

raksul.comRaksul
E-Commerce / RetailClassical Era

Sharing platform for printing and logistics.

📝 Driving DX in the printing industry. .com signals ambitions to scale as an industrial platform.

chatwork.comChatwork
SaaS / Web ServicesClassical Era

Business chat tool for SMBs.

📝 Dominant share among Japanese SMBs. Despite the English name + .com, most users are domestic.

kaonavi.jpKaonavi
SaaS / Web ServicesClassical Era

Talent management system. Visualizes employee profiles.

📝 The Japanese name "kao-navi" (face navigator) pairs well with .jp. A service rooted in Japanese HR culture.

and-factory.comand factory
SaaS / Web ServicesClassical Era

Manga app operator and IoT hotel business.

📝 English brand + .com but primarily domestic. Startups use .com to project a "global feel."

oisix.comOisix ra daichi
Food / DiningClassical Era

Subscription delivery service for organic vegetables and ingredients.

📝 A food e-commerce pioneer. "Oisix" coins Japanese "oishii" (delicious) + "X". .com gives it room to grow.

kurashiru.comKurashiru (dely)
Food / DiningClassical Era

Japan's largest recipe video platform.

📝 Coined from Japanese "kurashi" (lifestyle). Even with a Japanese brand name, .com reflects video media's global orientation.

medley.co.jpMedley
Healthcare / MedicalClassical Era

Healthcare IT company. Operates online medical consultation service "CLINICS."

📝 .co.jp is an essential choice for healthcare IT. Trust from both patients and medical institutions is vital.

because-you.co.jpM3
Healthcare / MedicalClassical Era

Platform for healthcare professionals. Parent operator of m3.com.

📝 Corporate domain is .co.jp, service domain is m3.com. Domain split by purpose.

jalan.netJalan (Recruit)
Travel / HospitalityClassical Era

Travel booking site. Comprehensive platform for accommodations, tours, and sightseeing.

📝 "Jalan" means "road" in Malay + .net. "A network of journeys" emerges naturally.

ikyu.comIkyu (Yahoo! JAPAN)
Travel / HospitalityClassical Era

Premium hotel, ryokan, and restaurant booking site.

📝 Named after the zen monk Ikkyū. A Japanese cultural brand name harmonizes with .com's prestige for the premium segment.

voicy.jpVoicy
Media / PublishingClassical Era

Audio platform for voice content and podcasts by personalities.

📝 Focused on the Japanese audio media market. .jp naturally conveys it's a space for Japanese-language content.

newspicks.comNewsPicks (Uzabase)
Media / PublishingClassical Era

Social economic media. News curation with expert commentary.

📝 English name + .com appeals to intellectual professionals. Also operates a US edition.

nikkei.comNikkei
Media / PublishingClassical Era

Japan's leading economic media. Nikkei digital edition.

📝 The "Nikkei" brand on .com. After acquiring the Financial Times, nikkei.com became the face of a global economic media group.

mail.onlineDaily Mail Online
Media / PublishingNew gTLD Diversification

Digital edition of the UK's major tabloid newspaper.

📝 .online directly declares a digital presence. A TLD choice that symbolizes the newspaper industry's digital shift.

goethe.onlineGoethe-Institut
Education / AcademiaNew gTLD Diversification

Online learning platform of the German cultural institute.

📝 A public educational institution going digital with .online. Concisely expresses the move to online learning.

fitness.onlineFitness Online
Healthcare / MedicalNew gTLD Diversification

Online fitness platform for home workout support.

📝 The classic "category + .online" pattern. The online fitness market exploded post-pandemic.

auction.onlineAuction Online
E-Commerce / RetailNew gTLD Diversification

Online auction marketplace platform.

📝 Auctions inherently pair with "online." A domain where .online directly describes the function.

wine.clubWine Club
Food / DiningNew gTLD Diversification

Wine subscription and membership service.

📝 .club implies membership. Evokes the intimate community feel of a wine subscription.

book.clubBook Club
Media / PublishingNew gTLD Diversification

Reading community and online book club platform.

📝 The existing cultural concept of "book club" becomes the domain itself. The most natural use of .club.

golf.clubGolf Club
Travel / HospitalityNew gTLD Diversification

Golf course booking and community platform.

📝 Cleverly leverages the dual meaning of "golf club" (equipment and venue) through the .club domain.

chess.clubChess Club
Gaming / EntertainmentNew gTLD Diversification

Online chess playing and learning platform.

📝 Chess clubs exist worldwide as a cultural institution. .club enables a club that transcends geographic boundaries.

adidas.shopadidas
E-Commerce / RetailNew gTLD Diversification

Global sports brand from Germany. Official online store.

📝 Supplements adidas.com with .shop to strengthen the D2C purchase funnel. Brand + .shop directly triggers buying intent.

suzuki.shopSuzuki
Manufacturing / HardwareNew gTLD Diversification

Automobile and motorcycle manufacturer. Genuine parts and merchandise.

📝 A manufacturer secures .shop for a dedicated e-commerce domain. Strategy to separate the main site (.co.jp) from the shopping experience.

discover.worldDiscover World
Travel / HospitalityNew gTLD Diversification

Global travel destination guide and tour platform.

📝 The message "discover the world" is embedded in the domain itself. An ideal .world use case for travel.

crypto.worldCrypto World
Finance / FinTechNew gTLD Diversification

Cryptocurrency news and market data platform.

📝 The "borderless world" ethos of crypto resonates with .world. Emphasizes a global community feel.

green.worldGreen World
NPO / Public SectorNew gTLD Diversification

Environmental protection organization for a sustainable future.

📝 Environmental issues are global. .world naturally conveys a mission "for the entire planet."

listen.toListen.to
Media / PublishingccTLD Repurposing Era

Music sharing link service. Generates unified links across platforms.

📝 "Listen to" becomes the URL itself. A great example of leveraging .to's directional meaning.

go.toGoTo (formerly LogMeIn)
SaaS / Web ServicesccTLD Repurposing Era

Remote work and video conferencing tools (GoToMeeting, etc.).

📝 Rebranded with the go.to domain. .to as "destination" works perfectly as a SaaS access point.

link.toLink.to
SaaS / Web ServicesccTLD Repurposing Era

URL shortening and link management platform.

📝 "Link to" is embedded in the domain. In the same URL shortener market as bit.ly, .to's verb-like quality is a differentiator.

podcast.studioPodcast Studio
Media / PublishingNew gTLD Diversification

Podcast production and distribution tools. From recording to hosting.

📝 A studio is where creation happens. .studio intuitively conveys a creative production environment.

motion.studioMotion Studio
Design / CreativeNew gTLD Diversification

Motion design and animation production tools.

📝 A motion graphics production studio. .studio evokes the atmosphere of a professional creative workspace.

indie.studioIndie Studio
Gaming / EntertainmentNew gTLD Diversification

Independent game development studio. Small team game production.

📝 In gaming, "studio" is the standard term for a dev team. .studio gives even small teams a legitimate storefront.

say.soSay So
Social / CommunityccTLD Repurposing Era

Consumer opinion platform. Earn rewards for survey participation.

📝 "Say so" means to express an opinion. The perfect English phrase paired with the .so domain for a voice platform.

think.soThink So
SaaS / Web ServicesccTLD Repurposing Era

Thought organization and knowledge management tool.

📝 Following notion.so's "verb + .so" pattern. Creative repurposing of Somalia's ccTLD where .so reads as "so" or "therefore."

start.soStart So
StartupsccTLD Repurposing Era

Startup support platform. Resources for entrepreneurs.

📝 Carries a "let's get started" nuance. Startup culture pairs perfectly with .so's short, cool sound.

brand.siteBrand Site
Design / CreativeNew gTLD Diversification

Brand website builder. Create brand pages with no-code tools.

📝 "Brand site" becomes the domain itself. .site is a meta TLD that refers to the website itself.

project.siteProject Site
Dev Tools / OSSNew gTLD Diversification

Project documentation and portfolio hosting.

📝 For OSS project documentation sites. .site is emerging as an alternative to github.io.

wedding.siteWedding Site
Social / CommunityNew gTLD Diversification

Wedding invitation and information sharing website builder.

📝 A site for a temporary but important event. .site's versatility helps with the intuitive understanding of "a site for X."

profile.pageProfile Page
Portfolio / PersonalNew gTLD Diversification

Profile page builder with social media link aggregation.

📝 .page means "a single page." An ideal TLD for link-in-bio style services.

landing.pageLanding Page
SaaS / Web ServicesNew gTLD Diversification

Landing page builder with A/B testing and conversion optimization.

📝 "Landing page" becomes the domain. A rare pattern where a marketing term is completed by the TLD.

menu.pageMenu Page
Food / DiningNew gTLD Diversification

Digital menu creation for restaurants with QR code support.

📝 A restaurant menu page as a domain. Context of the post-pandemic contactless menu boom.

friend.lyFriendly
Social / CommunityccTLD Repurposing Era

Social networking app for deepening friendships.

📝 "Friendly" — .ly used creatively not as Libya's ccTLD but as the English adverb suffix "-ly."

kind.lyKindly
NPO / Public SectorccTLD Repurposing Era

Charity and donation platform. Building chains of kindness.

📝 "Kindly" — a .ly domain hack that adds warmth to a donation platform.

order.lyOrderly
SaaS / Web ServicesccTLD Repurposing Era

Restaurant order management and POS system.

📝 "Orderly" — a clever double meaning: managing orders while keeping things orderly.

privacy.fyiPrivacy FYI
Dev Tools / OSSNew gTLD Diversification

Privacy policy analysis and rating service.

📝 "For your information" on privacy. .fyi's informational tone is perfect for reference sites.

weather.fyiWeather FYI
Media / PublishingNew gTLD Diversification

Weather forecast and meteorological information platform.

📝 Weather info via .fyi. Weather is the quintessential "for your information" content everyone needs.

startup.fyiStartup FYI
StartupsNew gTLD Diversification

Startup resources and knowledge base for entrepreneurs.

📝 "Things you should know" for entrepreneurs. .fyi expresses a casual tone for delivering expert knowledge.

math.funMath Fun
Education / AcademiaNew gTLD Diversification

Math learning game platform for students.

📝 "Math is fun" as a domain. .fun lowers the barrier to educational content.

quiz.funQuiz Fun
Education / AcademiaNew gTLD Diversification

Quiz creation and sharing platform. From education to entertainment.

📝 Quizzes are fun. .fun foreshadows a gamified learning experience.

draw.funDraw Fun
Design / CreativeNew gTLD Diversification

Drawing and illustration sharing community.

📝 "The fun of drawing" condensed into a domain. .fun encourages casual creative activity.

anchor.fmAnchor (now Spotify for Podcasters)
Media / PublishingccTLD Repurposing Era

Free podcast creation and distribution tool. Acquired by Spotify.

📝 .fm is synonymous with radio "FM." An ideal TLD for podcasting tools. Brand integrated after Spotify acquisition.

pocket.fmPocket FM
Media / PublishingccTLD Repurposing Era

Audio series and voice content platform from India.

📝 "FM radio in your pocket." A mobile-first audio platform using .fm for global expansion.

radio.fmRadio FM
Media / PublishingccTLD Repurposing Era

Internet radio station aggregator. Listen to radio stations worldwide.

📝 "radio.fm" is the most intuitive use of .fm. The TLD has transcended its original "Micronesia" meaning.

canvas.ccCanvas CC
Design / CreativeccTLD Repurposing Era

Online design and illustration creation tool.

📝 .cc evokes "Creative Commons" or "Creative Cloud." Surprising affinity with creative tools.

video.ccVideo CC
Media / PublishingccTLD Repurposing Era

Video subtitle generation and translation service.

📝 .cc is widely recognized as "Closed Captioning." Doubly perfect for a subtitle service.

open.ccOpen CC
Education / AcademiaccTLD Repurposing Era

Open courseware and free lecture platform.

📝 Creative Commons-licensed educational content. .cc aligns with the spirit of open knowledge sharing.

shopify.blogShopify Blog
E-Commerce / RetailNew gTLD Diversification

Official Shopify blog. E-commerce tips and success stories.

📝 A company separates its blog with .blog. Separating the main site (.com) from content marketing (.blog).

android.blogAndroid Blog
Dev Tools / OSSNew gTLD Diversification

Official Android developer blog. New features and update info.

📝 Google products securing unified blog domains with .blog. A consistent content strategy.

unity.blogUnity Blog
Gaming / EntertainmentNew gTLD Diversification

Official Unity game engine blog. Technical guides and case studies.

📝 .blog for a game engine's technical blog. Functions as an information hub for the developer community.

softbank.comSoftBank Group
Finance / FinTechClassical Era

Technology investment company. Global investments through Vision Fund and more.

📝 Telecom uses softbank.jp, but the global investment face is softbank.com. Different domains for different business identities.

subaru.comSUBARU
Manufacturing / HardwareClassical Era

Automobile manufacturer known for AWD and boxer engines.

📝 Rebranded from Fuji Heavy Industries to SUBARU while unifying the global brand. .com as the stage for brand renewal.

shiseido.comShiseido
E-Commerce / RetailClassical Era

Japan's largest cosmetics company with over 150 years of history.

📝 Founded in 1872, this heritage brand reigns as a global beauty brand on .com. Tradition meets .com credibility.

asics.comASICS
E-Commerce / RetailClassical Era

Sports equipment maker. World-renowned for running shoes.

📝 Acronym from "Anima Sana In Corpore Sano." A Latin-derived name that works globally on .com.

bandainamco.comBandai Namco
Gaming / EntertainmentClassical Era

Major game and entertainment company. Owns Pac-Man, Gundam, and more.

📝 Secured .com despite the longer merged name. Essential as the global gateway for their IP business.

suntory.comSuntory
Food / DiningClassical Era

Beverage and spirits maker. Whisky, beer, and soft drinks.

📝 Became a global spirits major after acquiring Jim Beam. suntory.co.jp for Japan, suntory.com for the world.

yamaha.comYamaha
Manufacturing / HardwareClassical Era

Musical instrument and audio equipment maker. From pianos to synthesizers.

📝 Yamaha (instruments) and Yamaha Motor are separate companies. yamaha.com belongs to instruments. A brand name "ownership" case.

bridgestone.comBridgestone
Manufacturing / HardwareClassical Era

World's largest tire manufacturer. Name translates founder's surname Ishibashi.

📝 "Ishibashi" → "Bridge + Stone" — the name's origin is inherently global-minded. .com was inevitable.

canon.comCanon
Manufacturing / HardwareClassical Era

Camera, printer, and medical equipment manufacturer.

📝 Name derived from "Kannon" (Avalokitesvara). canon.com is the global hub for photography enthusiasts.

hitachi.comHitachi
Manufacturing / HardwareClassical Era

Diversified electronics conglomerate. From infrastructure to IT.

📝 "Hitachi" comes from a city in Ibaraki. A rare case of a provincial city name becoming a global brand on .com.

toshiba.comToshiba
Manufacturing / HardwareClassical Era

Electronics conglomerate. Semiconductors, infrastructure, and energy.

📝 Abbreviation of "Tokyo Shibaura Electric" became global. Securing .com in the 1990s showed foresight.

nec.comNEC (Nippon Electric Company)
Dev Tools / OSSClassical Era

IT, network, and AI solutions. Strong in government and telecom infrastructure.

📝 The scarcity value of a 3-letter .com. "Nippon Electric" established its global IT identity as NEC.

fujitsu.comFujitsu
Dev Tools / OSSClassical Era

IT services and computer manufacturer. Developed the Fugaku supercomputer.

📝 "Fuji Telecommunications" became Fujitsu. A flagship Japanese IT brand expanding globally on .com.

daikin.comDaikin Industries
Manufacturing / HardwareClassical Era

Global leader in air conditioning and HVAC. Pioneer in refrigerant technology.

📝 Even for B2B-heavy manufacturing, .com is essential. The gateway for a manufacturer whose products are in buildings worldwide.

ajinomoto.comAjinomoto
Food / DiningClassical Era

Food and amino acid manufacturer. A staple of Japanese dining tables.

📝 Shifted to .com as the amino acid business went global. "AJINOMOTO" became a worldwide food brand.

paypay.jpPayPay
Finance / FinTechClassical Era

QR code payment service. SoftBank and Yahoo Japan group.

📝 Synonymous with cashless payments in Japan. Choosing .jp signals dedicated focus on the Japanese market.

tabechoku.jpTabechoku
E-Commerce / RetailClassical Era

Farm-to-table e-commerce. Fresh produce direct from farmers and fishers.

📝 "Tabe" (eat) + "choku" (direct) — a Japanese-native name. .jp reinforces the sense of domestically sourced food safety.

timee.jpTimee
SaaS / Web ServicesClassical Era

Spot work matching app. The go-to platform for flexible short-term jobs in Japan.

📝 Addresses Japan's unique "sukima baito" (gap-time jobs) culture. .jp expresses domestic-only employment matching.

prtimes.jpPR TIMES
Media / PublishingClassical Era

Press release distribution service. Japan's largest.

📝 English name but Japanese PR infrastructure. .jp accurately conveys "distribution to Japanese media."

moneytree.jpMoneytree
Finance / FinTechClassical Era

Personal finance management app. Aggregates bank, securities, and credit card data.

📝 Foreign-founded (Australia) but chose .jp to work with Japanese financial institutions. A trust-building choice.

andpad.jpANDPAD
SaaS / Web ServicesClassical Era

Construction DX platform. Cloud-based construction management.

📝 DX for the very domestic construction industry. .jp conveys "built for Japanese construction sites."

luup.jpLUUP
Travel / HospitalityClassical Era

Electric scooter and bike sharing service.

📝 Micromobility compliant with Japanese traffic laws. .jp signals a regulated domestic service.

coconala.jpCoconala
SaaS / Web ServicesClassical Era

Skills marketplace. Buy and sell individual talents and services.

📝 Primarily skill transactions between Japanese speakers. .jp clearly marks it as a Japanese-language marketplace.

yojo.jpYOJO
Healthcare / MedicalClassical Era

Online pharmacy. Online consultation for herbal and prescription medicine.

📝 Named after "yojo" (traditional Japanese health maintenance). .jp embodies Japanese wellness culture.

because.jpbecause
Design / CreativeClassical Era

Design agency specializing in branding and UX design.

📝 A common English word as a domain. .jp establishes the positioning of "Japanese design."

recruit.co.jpRecruit Holdings
SaaS / Web ServicesClassical Era

Major information services company covering HR, housing, dining, and travel.

📝 One of Japan's largest information service companies. .co.jp supports corporate credibility across diverse business units.

ntt.co.jpNTT (Nippon Telegraph and Telephone)
Dev Tools / OSSClassical Era

Japan's largest telecom group. Parent of NTT Docomo and others.

📝 The backbone of Japan's telecom infrastructure. The gravitas of a 3-letter .co.jp. Former state-owned trust embedded in the domain.

kddi.co.jpKDDI
Dev Tools / OSSClassical Era

Telecom carrier known for the au brand.

📝 Consumer-facing is au.com, but the corporate site uses .co.jp. Separating consumer brand from corporate identity.

mitsui.co.jpMitsui & Co.
Finance / FinTechClassical Era

One of the "Big Five" trading companies. From resources and energy to DX.

📝 A zaibatsu trading house dating back to the Edo period. .co.jp expresses centuries of history and prestige in the Japanese economy.

sumitomo.co.jpSumitomo Corporation
Finance / FinTechClassical Era

Big Five trading company. Metals, transportation, construction, and more.

📝 Heir to the Sumitomo zaibatsu. .co.jp is the "formal attire" of Japanese corporations. Roots stay in Japan despite global expansion.

dentsu.co.jpDentsu
Media / PublishingClassical Era

Japan's largest advertising agency. Dominant share of the domestic ad market.

📝 Group holding uses dentsu.com, but domestic operations keep .co.jp. A textbook example of domain identity splitting.

nomura.co.jpNomura Securities
Finance / FinTechClassical Era

Japan's largest securities firm. Asset management and investment banking.

📝 .co.jp for financial institutions is a mark of trust for custodial assets. For securities firms, .co.jp matters more than .com.

dai-ichi-life.co.jpDai-ichi Life Insurance
Finance / FinTechClassical Era

One of the "Big Four" life insurance companies in Japan.

📝 Even with hyphens, .co.jp credibility prevails. The domain contributes to the trust foundation of long-term insurance contracts.

keyence.co.jpKeyence
Manufacturing / HardwareClassical Era

Sensor and measurement equipment maker. Known for exceptional profitability.

📝 One of the highest market-cap manufacturers. For B2B manufacturers, .co.jp is a trust signal to business partners.

murata.co.jpMurata Manufacturing
Manufacturing / HardwareClassical Era

Electronic components maker. World leader in ceramic capacitors.

📝 A global leader in B2B electronics based on .co.jp. "Visible trust" for a company that makes invisible components.

hasura.ioHasura
Dev Tools / OSSccTLD Repurposing Era

GraphQL engine. Auto-generates GraphQL APIs from databases.

📝 The classic .io pattern for developer infrastructure tools. Tech name + .io instantly identifies the target audience.

gitpod.ioGitpod
Dev Tools / OSSccTLD Repurposing Era

Cloud development environment. Full-featured dev environments in the browser.

📝 Git + pod evokes cloud-native development. .io is the standard signboard for developer-facing SaaS.

temporal.ioTemporal
Dev Tools / OSSccTLD Repurposing Era

Workflow engine ensuring reliability in distributed systems.

📝 Born as an OSS version of Uber's internal "Cadence." The pattern of infra OSS commercializing on .io.

snyk.ioSnyk
Dev Tools / OSSccTLD Repurposing Era

Security platform for detecting vulnerabilities in OSS dependencies.

📝 "So Now You Know" abbreviated. Security tools choose .io to signal integration into developer workflows.

streamlit.ioStreamlit
AI / MLccTLD Repurposing Era

Data app framework. Build interactive apps with Python alone.

📝 Data visualization tool acquired by Snowflake. .io signals to the Python data science community.

claude.aiClaude (Anthropic)
AI / MLAI Specialization Era

Anthropic's AI assistant. Designed with safety-first principles.

📝 Product name secures .ai. Corporate site is anthropic.com, but the AI product differentiates with .ai.

inflection.aiInflection AI
AI / MLAI Specialization Era

Developer of personal AI assistant "Pi." Focused on natural conversation.

📝 Company named "Inflection" + .ai. The name and domain together express that AI is at a turning point.

adept.aiAdept AI
AI / MLAI Specialization Era

AI agent company automating computer tasks.

📝 "Adept" (skilled) + .ai. A statement of intent that AI aspires to human-level proficiency.

together.aiTogether AI
AI / MLAI Specialization Era

AI inference platform. High-speed cloud for open-source models.

📝 "Together" + .ai expresses collaboration with the open AI community. Democratizing infrastructure for OSS models.

suno.aiSuno
AI / MLAI Specialization Era

AI music generation service. Auto-compose songs from text prompts.

📝 "Suno" means "listen" in Hindi + .ai. A music generation AI pioneering new creative frontiers on .ai.

hono.devHono
Dev Tools / OSSNew gTLD Diversification

Ultra-lightweight web framework for edge runtimes like Cloudflare Workers.

📝 A Japanese developer's OSS project going global on .dev. "Hono" (flame) — a Japanese name established in the dev world.

vite.devVite
Dev Tools / OSSNew gTLD Diversification

Next-gen frontend build tool with a blazing-fast dev server.

📝 French for "fast." Created by the Vue.js author. .dev symbolizes the modern frontend toolchain standard.

astro.devAstro
Dev Tools / OSSNew gTLD Diversification

Content-focused static site framework with islands architecture.

📝 This very site (tldnotes.com) is built with Astro. .dev ensures credibility for framework official sites.

telegram.appTelegram
Social / CommunityNew gTLD Diversification

Encrypted messaging app focused on privacy.

📝 Main site is telegram.org, but .app secures the app download funnel. .app requires HTTPS, matching the security focus.

strava.appStrava
Healthcare / MedicalNew gTLD Diversification

Fitness social network for running and cycling with GPS tracking.

📝 Swedish for "to strive." .app emphasizes its identity as a fitness application.

pocket.appPocket (Mozilla)
Media / PublishingNew gTLD Diversification

Save-for-later reading app acquired by Mozilla.

📝 Evolved from browser extension to mobile app. .app signals a mobile-first experience.

linktree.meLinktree
Social / CommunityccTLD Repurposing Era

Link-in-bio service. Aggregate links on social media profiles.

📝 .me meaning "my link collection." Perfect for a service that extends personal social media presence.

cal.meCal.com
SaaS / Web ServicesccTLD Repurposing Era

Open-source scheduling tool. Calendly alternative.

📝 "Check my calendar" → cal.me. A brilliant domain that doubles as a shortened booking page URL.

dev.meDev.me
Portfolio / PersonalccTLD Repurposing Era

Developer portfolio and profile creation service.

📝 "Me as a developer." .me for personal branding + dev for professional identity — an ideal combination.

dropbox.comDropbox
SaaS / Web ServicesClassical Era

Cloud storage and file sharing service.

📝 Originally getdropbox.com, then acquired dropbox.com. Dropping "get" elevated the brand — a domain evolution story.

netflix.netNetflix (Tech Blog)
Media / PublishingClassical Era

Streaming giant's technical blog and OSS project hub.

📝 Main site is netflix.com, but tech content lives on .net. The "network" meaning of .net gains new relevance in tech infrastructure.

doctors.orgDoctors.org
Healthcare / MedicalClassical Era

Members-only platform for physicians. Medical information and community.

📝 .org is ideal for a medical professionals' "organization." A domain expressing both public interest and expertise.

wwf.ngoWWF (World Wide Fund for Nature)
NPO / Public SectorNew gTLD Diversification

International environmental conservation NGO. Runs .ngo alongside wwf.org.

📝 Primary communications live on wwf.org; .ngo sits beside it as a verification badge. A textbook .ngo deployment.

amnesty.ngoAmnesty International
NPO / Public SectorNew gTLD Diversification

International human rights NGO. Operates .ngo alongside amnesty.org.

📝 In a domain as sensitive as human rights, .ngo signals "verified nonprofit." The primary surface remains .org.