.site
New gTLD Diversification (2016–2022)A new gTLD for websites in general. Often used for portfolios and landing pages. Distinguished by its self-referential nature.
Observer's Note
Pointing at itself — "this is a site." Tautological, yet it paradoxically works. A place that names itself only as a place — a Zen koan of a TLD.
Vibe Tags
Observed Specimens
Domain choices shown here reflect each organization's own decisions and are not endorsements by this site.
Portfolio creation service. Showcase platform for creators.
"Portfolio site." Self-referential, yet nothing could be clearer as a personal web presence.
Website builder. No-code personal site creation.
"My site." Turning .site's self-referential nature into an asset — the ultimately simple domain.
Landing page builder for startups. Build web presence at maximum speed.
"Startup site." Pairing .site's generic utility with startup urgency — a practical choice.
Brand website builder. Create brand pages with no-code tools.
"Brand site" becomes the domain itself. .site is a meta TLD that refers to the website itself.
Project documentation and portfolio hosting.
For OSS project documentation sites. .site is emerging as an alternative to github.io.
Wedding invitation and information sharing website builder.
A site for a temporary but important event. .site's versatility helps with the intuitive understanding of "a site for X."
Observed Habitats
Prevalence
⚠ Caution
Notable spam usage like .online. Long-term brand building requires careful consideration.