.shop
New gTLD Diversification (2016–2022)A new gTLD for e-commerce. Registry operated by GMO, giving it stronger presence in the Japanese market. Occupies the same ecological niche as .store.
Observer's Note
The twin sibling of .store, separated at birth. Both claim the same ecological niche, but this one took root in the Japanese market under GMO's patronage. A merchant's sign, a shopkeeper's domain.
Vibe Tags
Observed Specimens
Domain choices shown here reflect each organization's own decisions and are not endorsements by this site.
Specialty coffee online store. Bean subscription service.
"Coffee shop." Everyday language becoming a domain — the clarity of .shop.
MUJI's e-commerce site. Online sales of minimalist lifestyle goods and apparel.
A Japan-born global brand adopting .shop. Securing an e-commerce-specific domain alongside muji.com.
LEGO official online store. Exclusive sets and early access through the official channel.
A global toy brand using .shop exclusively for e-commerce. lego.com for brand, lego.shop for buying.
Platform for anyone to easily create an online store.
.shop communicates the service essence in one word. The message: "a place to build your shop."
Global sports brand from Germany. Official online store.
Supplements adidas.com with .shop to strengthen the D2C purchase funnel. Brand + .shop directly triggers buying intent.
Automobile and motorcycle manufacturer. Genuine parts and merchandise.
A manufacturer secures .shop for a dedicated e-commerce domain. Strategy to separate the main site (.co.jp) from the shopping experience.
Observed Habitats
Prevalence
⚠ Caution
Unclear differentiation from .store. E-commerce credibility still trails .com.