.blog
New gTLD Diversification (2016–2022)A new gTLD for blogs and media. Operated by Automattic (WordPress.com parent). The purpose is embedded in the name itself.
Observer's Note
The act of writing, distilled into an address. Self-explanatory to the point of transparency. Under Automattic's stewardship, it quietly expands its colony of writers.
Vibe Tags
Observed Specimens
Domain choices shown here reflect each organization's own decisions and are not endorsements by this site.
Automattic's official blog. Hub for WordPress-related news.
The registry parent using its own TLD. A recursive domain choice — the blog of the blogging platform.
GitHub's official engineering blog. Publishes technical articles and updates.
A separate .blog alongside github.com. A prime example of running a corporate blog on its own domain.
Google's official blog (formerly The Keyword). Primary source for product launches and policy changes.
A tech giant officially adopting .blog. The specimen that single-handedly elevated the credibility of the .blog TLD.
Official Shopify blog. E-commerce tips and success stories.
A company separates its blog with .blog. Separating the main site (.com) from content marketing (.blog).
Official Android developer blog. New features and update info.
Google products securing unified blog domains with .blog. A consistent content strategy.
Official Unity game engine blog. Technical guides and case studies.
.blog for a game engine's technical blog. Functions as an information hub for the developer community.
Observed Habitats
Prevalence
⚠ Caution
Growing awareness but limited SEO track record compared to .com or country-code domains.