.store

New gTLD Diversification (2016–2022)

For e-commerce and online stores. Explicitly signals commercial intent.

Observer's Note

The act of hanging a sign on a digital shelf. A close relative, .shop, also exists.

Vibe Tags

E-Commerce Shop Retail

Domain choices shown here reflect each organization's own decisions and are not endorsements by this site.

dji.store DJI

E-Commerce / Retail

Leading drone manufacturer's official online store.

Separate from the main site (dji.com) — using .store specifically for e-commerce.

line.store LINE (LY Corporation)

E-Commerce / Retail

Official store for LINE stickers and themes.

Separate from the main domain (line.me) with a dedicated .store for e-commerce. A specimen from Japan's messenger ecosystem.

huawei.store Huawei

E-Commerce / Retail

Huawei's official online store.

Separating the corporate site from e-commerce. A .store pattern common among global manufacturers.

xiaomi.store Xiaomi

E-Commerce / Retail

Xiaomi's official online store.

Like Huawei, a Chinese tech giant adopting .store. Explicit separation of e-commerce functionality.

gopro.store GoPro

E-Commerce / Retail

Action camera manufacturer's official e-commerce.

Runs a dedicated store domain separate from gopro.com. A .store use case for direct hardware sales.

E-Commerce / Retail Food / Dining

⚠ Caution

General awareness still low.

Snapshot: 2025-12