.design
New gTLD Diversification (2016–2022)Tailored for designers and creative studios. Brand + .design is an elegant form.
Observer's Note
A self-referential beauty — a species that turned the profession of design into a domain.
Vibe Tags
Observed Specimens
Domain choices shown here reflect each organization's own decisions and are not endorsements by this site.
Google's design system. Official Material Design site.
material + .design. The ideal form: a design system name that IS the domain.
UI design tool for macOS. A Figma competitor.
The most intuitive case of a design tool using .design. Tool name and TLD resonate.
Uber's official design team site.
A tech company's design team claiming its own .design domain. Functions as a design culture hub.
System design learning resource.
system + .design. The TLD works on two levels — design as discipline and as technical architecture.
Online design tool, widely adopted by non-designers.
canva.com is the main site, but also holds .design. Part of a design-tool company's TLD strategy.
Observed Habitats
Prevalence
⚠ Caution
General awareness still low.