.app
New gTLD Diversification (2016–2022)Managed by Google Registry. Ideal for mobile/web app landing pages.
Observer's Note
A sibling species to .dev. Adapted to a more consumer-facing niche.
Vibe Tags
Observed Specimens
Domain choices shown here reflect each organization's own decisions and are not endorsements by this site.
Project management tool known for its fast UI.
Product name maps directly to the domain. .app reinforces the application feel.
P2P payment app under Block (formerly Square).
cash + .app intuitively communicates the service. A prime example.
Decentralized social network using the AT Protocol.
bsky abbreviation + .app. A natural choice for a tech-oriented social network.
Document and note-taking app. Apple Design Award winner.
craft + .app. The domain expresses the product's quality and craftsmanship.
Chat platform providing access to multiple AI models.
An AI aggregator by Quora. poe + .app conveys a simple, app-like feel.
Password manager. Security-focused SaaS.
A security app choosing .app. The HTTPS-enforcing .app aligns with security-conscious branding.
Notion's mobile app distribution domain.
Holds .com, .so, and .app. A strategy of using different TLDs for different platforms.
Observed Habitats
Prevalence
⚠ Caution
HTTPS mandatory.